There are a number of ways to reach out to your customers or clients, but text message marketing has proven to be amongst the most effective.

Mobile phones are now more of a “necessity” for the average human being – rather than a “luxury.” Most people walk around with these devices right in their pockets – or even better yet, right in the palm of their hands.

Add that to the large percentage of mobile phone users who sleep with these devices within arm’s reach and you can clearly see how important these little mini-billboards are to consumers.

There is more to text messages than just communication between family and friends; you, as a business owner can take advantage of this effective marketing tool to improve your sales by increasing contact with your customer base.

It is now possible to easily send a coupon or a quick offer to your audience, which keeps you in direct communication with them. Not only that, but you manage to bring in a few more sales in the process.

The good thing about marketing your business using text messages is the fact that you can rest assured that the audience will receive your messages. The rate of delivery is nearly 100% with an approximate 95% of the audience opening and reading text messages within a few minutes of receiving them.

When it comes to responses, text messages take the day with an amazing 20% response rate, which is 10 times better than conventional marketing and advertising.

When you consider all of these factors, text message marketing is a crucial part of any business’s marketing arsenal; especially businesses that want grab and keep their share of the local market.

Want to understand how text message marketing can benefit your company without having costing you an arm and leg?